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Paul is responsible for overseeing the marketing of Vision College nationwide.\\xa0Paul\\u2019s background is in sales and marketing for FMCG companies and professional service firms, as well as spending a decade as CEO of a regional tourism organisation. In this role he won two national marketing awards.

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EPISODE\\xa0

Paul Watkins doesn\'t just work in marketing, he\'s become a thought leader in developing strategies to interact with customer motivation and developing personal brand. He knows that every marketer is not just marketing a product, they are marketing a lifestyle and a way of being. Marketers often get a lot of flack, and often because many don\'t understand how creating a brand works, and how difficult it is. Paul gives tons of insight into creating a cohesive image for your brand, and yourself as a career-minded individual. Here are a few awesome topics we delve into:

• how to get the number of hits you usually get in a week in 1 morning
• why your product doesn\'t need to be that remarkable
• the best speaking groups for up-and-coming professional speakers and thought leaders
• how to construct a DIY focus group for $200 or less

For complete shownotes and more, please head over to www.marketingspeak.com/paulwatkins

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LINKS & RESOURCES MENTIONED

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Let\'s All Blame the Marketing Director

Don\'t Make Me Think by Steve Krug

How to Be a Big Fish by Paul Watkins

Toastmasters

National Speakers Association

Permission Marketing

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STEP UP YOUR MARKETING GAME!

1. Start a dialogue with your customer on their pain point. What is the thing that is truly giving them pain right now? How can you best improve it for them?
2. Stop focusing on the product, and start focusing on what the customer truly wants.
3. Create a cheap focus group! Get 5 - 10 people in a room, pay them $30-50 for a few hours time.

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THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan

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