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According to Kevin Indig, there\'s a big difference between theoretical robustness and practical application among all the algorithms that Google potentially uses. But in the end, it\'s all about the result. Kevin leads SEO at Shopify. He\'s also the Growth Memo newsletter creator and the Tech Bound podcast host. In this Marketing Speak episode, Kevin and I discuss the importance of experts sharing their knowledge, research, and data to advance the practice of SEO. So tune in and geek out on this value-packed conversation! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/352.