350. Overcome Obstacles in Marketing and Business with Kevin Lee
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My guest for today has been in the business for decades. Through his experience and knowledge, he was able to put up several companies in different industries. Unfortunately, some of these businesses failed, but these failures and obstacles made him more resilient as an entrepreneur. Kevin Lee co-founded Didit, a leading digital-first marketing firm in 1996. He also founded GivingForward.org, a cause marketing nonprofit focused on generating revenue for other nonprofits. Previously to Giving Forward, Kevin founded We-Care, a cause marketing platform that generated over $8 million for nonprofits, becoming the "inspiration" for Amazon SMILE ($350 million in donations). Kevin is also the CEO of the eMarketing Association. In addition, he invents marketing technology solutions for Didit clients, has written four books, spoken at more than 500 events, and published 700+ articles on marketing. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/350.
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