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It\'s great to talk at the BrightonSEO Conference, one of the world\'s most popular and biggest search marketing conferences. During the conference, I discussed the four critical elements for the perfect keyword strategy and some examples of picking the wrong keywords. I also shared some free and paid tools to help your keyword research. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/BE3.\\xa0