31. Maximize Your Exposure Through Podcasting with Jason Van Orden
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Jason Van Orden co-founded the first podcast about internet business and online marketing, and hosts the podcast Internet Business Mastery. He has a bestselling book called Promoting Your Podcast, and his content is used in university courses about podcasting. You can find Jason on Twitter at @jasonvo.
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EPISODE
Creating a podcast is becoming more popular each year, but you can still find success in this increasingly saturated market. Jason Van Orden has been promoting podcasts since they first were a thing, and shares his formula for creating a podcast that benefits your marketing and sales efforts, while growing your fanbase and client list.
We Discuss:
- The important topics you need to consider before starting a podcast.
- How to make your podcast professional and credible.
- Getting your podcast noticed, and bringing in organic traffic.
- Creating a manifesto to find inspiration, and to safely store your incredible ideas.
For complete shownotes and more, please head over to www.marketingspeak.com/jasonvo
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LINKS & RESOURCES MENTIONED
Alex Blumberg Training with CreativeLive
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STEP UP YOUR MARKETING GAME!
1) Make a list of 3-5 traits that your target audience has. Do they want a short audio file with quick tips, or do they want lots of information, details, and new ideas?
2) Go through the top 20-30 podcasts in your category. Create a list of things that haven\'t been done yet, so that you have a good chance of standing out.
3) If you are using an interview format, have questions ready but don\'t be afraid to let the conversation flow naturally.
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THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
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