30. Create Reliable Income Through Lead Generation and Sales Pipelines with Aaron Ross
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Aaron Ross is the bestselling author of From Impossible to Inevitable and co-author of Predictable Revenue. He worked at Salesforce.com, where he created a revolutionary sales process and team that increased revenues by $100 million. He co-founded Carb.io, a software company, and has a predictable revenue certification program called Predictable University. You can find Aaron on Twitter @motoceo.
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EPISODE
Scaling business should be a top goal for entrepreneurs, and one that won\\u2019t happen overnight. In order to create reliable income and a client base that is always growing, sales has to be a top priority. Aaron Ross shares how to meet customer expectations, find your next rockstar employee, and focus on turning leads into lifelong fans who will refer for you.
We Discuss:
- The biggest issues that companies face in terms of their sales, and how to overcome them.
- Why a CEO should nurture employees who own their job, and how to become that employee.
- How to find your niche and become a \'need to have\' product or service.
- How to double or triple your client base through referrals, lead generation, and sales.
For complete shownotes and more, please head over to www.marketingspeak.com/aaronross
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LINKS & RESOURCES MENTIONED
From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue
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STEP UP YOUR MARKETING GAME!
1) Put a dedicated employee in charge of a new task or program within your business. You will nurture a potential leader and take some of the decision making off of yourself.
2) Use the 10x Exercise-envision what it would take to find the type of customers who would sign up for a $10,000 deal, or a $100,000 deal. Why would they need you?
3) Check out Aaron\'s predictable revenue certification course, Predictable University. This program teaches prospecting, leveraging time, resources, and selling success.
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THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
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