26. Building Your Empire with Personalized Marketing Techniques with Susan Lassiter-Lyons
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Susan Lassiter-Lyons is a long-time real estate investor and internet marketer. She\\u2019s the founder of Investor Insights. She is the Amazon #1 best-selling author of Getting the Money: The Simple System for Getting Private Money for Your Real Estate Deals.
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EPISODE
Susan is an expert in online marketing, and walks through the techniques that launched her brand and continued her success. Whether you are ready to jump into advertising, sales, or even running large events, the opportunities are ready to be discovered.
We Discuss:
- How to use A/B testing and adapting funnels to find what best converts.
- Using the right tools to make your business run smoothly.
- Creating a personal business, where clients get exactly what they want.
- Automating your business, and sending the right offers.
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For complete shownotes and more, please head over to www.marketingspeak.com/susanlassiterlyons
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LINKS & RESOURCES MENTIONED
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STEP UP YOUR MARKETING GAME!
1) Adapt your sales and marketing funnels to make sure that you\'re staying fresh and continuing to try new things.
2) Start an email or sales letter with an opt-in that promises something, such as an e-book or tool that you can put together cheaply, but adds value.
3) When adding upsells to ascend clients through your product ladder, make the add ons something that they will need to get the most value out of their initial purchase.
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THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
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