254. Podcasts as Authority Boosters with Steve Gordon
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People do podcasts for a lot of reasons. Some podcast to talk about shared interests, others do it to share their opinions. Some to educate their audience, and others to get clients. I\\u2019ve been podcasting for several years and I think I\\u2019ve done everything I\\u2019ve mentioned and a bit more. Podcasting is a passion and an expensive one if I do say so myself. In this episode, my guest, Steve Gordon, and I talk about how we can turn podcasting into a profitable business- the type that closes high-ticket clients. Steve is a 2-time entrepreneur and bestselling author. He\\u2019s also the host of The Unstoppable CEO podcast and has published over 400 articles on marketing and sales for professional service firms. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/254
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