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Using blockchain for your business might sound risky, but doing your research and knowing what fits your organization best might lead you to become future-ready. My guest, Daniel Liebeskind, has a story of how blockchain decentralized their business operations. He also shares how SEO made a very significant impact on their website, Everipedia. Daniel Liebeskind is the Chief Product Officer at Everipedia, a Wiki Encyclopedia for everything that powers humanity\'s understanding of the world around them. Tune in as we talk about the benefits of using blockchain and SEO in building your business/organization. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/234