218. Create Content at Scale with Dave Snyder
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In digital marketing, the adage \\u201ccontent is king\\u201d has to be one of THE most overused phrases. But even if we keep hearing it over and over, we can\\u2019t deny the truth in it. Content plays a huge role in every step of the customer journey. And if you DO have great content but it\\u2019s locked up somewhere and you haven\\u2019t really leveraged it online, you\\u2019re wasting a lot of money.
It's not enough to publish a plethora of blog posts, infographics, or videos, either. If your content isn\\u2019t supporting your larger mission, helping with conversions or at least engagement, then you\\u2019re wasting everybody\\u2019s time \\u2013 yours, your team\\u2019s, and your prospect\\u2019s. Content creation should focus on ROI and the best way to make that happen is to produce content with a powerful intention.
For this episode # 218, my guest is Dave Snyder. Dave is the CEO of CopyPress, a content production company that specializes in generating, promoting, and scaling content that generates meaningful results for their clients. Previously, Dave founded several agencies in the earned media space. He has worked with companies such as Indeed, Uber, Stitchfix, QVC, and Hearst, helping them scale their content programs.
Stay tuned to learn all about how to turn content into cash, as it\\u2019s going to be a full hour of knowledge bombs \\u2013 if you\\u2019re in a place to take notes right now, then grab your phone, laptop or pen and paper as these strategies are really worth jotting down.
On with the show!
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