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For years, you\\u2019ve probably heard people say that you should be using video in your marketing. It makes sense. After all, YouTube is the second largest search engine after Google. If you don\\u2019t have a YouTube strategy, you\\u2019re missing out on a ton of traffic and a massive opportunity to promote your brand. While creating video content is cheaper and easier than ever, it can still be intimidating if you\\u2019re unfamiliar with the medium or if you\\u2019re a perfectionist like me. If you\\u2019re ready to unlock the power of video marketing, keep reading because this episode is going to be a masterclass from a true expert.\\xa0Sunny Lenarduzzi\\xa0has been called a master marketer by\\xa0Entrepreneur.com. She\\u2019s helped brands like\\xa0Hootsuite\\xa0develop winning social media and video strategies and she runs her highly successful\\xa0YouTube channel, which has amassed over 260,000 followers and has been praised by Forbes. From scripting to why you need a loyal community of fans, Sunny will be revealing tried and tested techniques to help you leverage video to its maximum potential.