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Conversion is something we all want more of yet increasing your conversions can be tricky. There\\u2019s no magic bullet. No one size fits all solution to the conversion problem. One man who knows conversion optimization inside and out is Khalid Saleh. He\\u2019s the author of\\xa0Conversion Optimization\\xa0published by O\\u2019Reilly. Khalid is also Cofounder and CEO of\\xa0Invesp, a company that has conversion optimized such brands as eBay and the Discovery Channel. If Khalid\\u2019s name seems familiar, it may be because he\\u2019s been on the show before, specifically\\xa0episode number 44. On this episode, Khalid and I will be getting into the nitty-gritty of conversion rate optimization or CRO from A/B testing to conversion audits, copywriting and more. Even if you think you\\u2019re doing everything right and your conversion rate is amazing, I guarantee you\\u2019re going to learn some valuable stuff. This conversation is packed with practical advice that will help even the most advanced marketers win more conversions.