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Public Relations is a necessity for any growing business. When budgets are tight and there are other more urgent costs, hiring a glitzy PR firm can seem extravagant. The fact of the matter is most businesses probably already have all the tools they need internally to run their own PR strategy. This isn\\u2019t something I\\u2019m just making up. It\\u2019s the premise of a new book co-authored by Cameron Herold called\\xa0Free PR. On this episode, I\\u2019ll be talking to Cameron about how he has helped thousands of businesses exploit free media opportunities and ditch expensive PR agencies. If you\\u2019re familiar with Cameron\\u2019s work, then you\\u2019ll understand that he knows what he\\u2019s talking about. By age 35, Cameron had created two $100 million companies. By age 42, he had taken\\xa01-800-GOT-JUNK?\\xa0from a $2 million company to $106 million company. You\\u2019ll also be learning a ton from Cameron in this episode about how to scale your own business. If you\\u2019ve always been curious about how the media works, wondered how you can get coverage and top tier publications and even how to land high-profile television appearances, all for free, this episode is going to deliver massive value to you and your organization.