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China is a hot topic in the business world right now. It seems like everyone is looking East, but how many of us in the Western world really understand the nuances of the Chinese market? There are so many issues to consider - from censorship and government regulation to the wild world of Chinese influencers. The right advice can really make or break your success. If you're currently doing business in China or you're considering it in the near future, then you'll want to hear what my guest for this episode has to say. Nicolas Chu is truly a global citizen. He's the founder and CEO of Sinorbis, a digital marketing firm that specializes in helping Western companies access the Chinese market. He's also managing director of Sydney-based consulting firm, Altpure, an author, an international speaker, and an ex-lecturer in business at the Diderot\\xa0University of Paris. Whether you're looking for advice on digital marketing in China or you're simply curious about the opportunities on the other side of the great firewall, tune in as Nicholas shares some critical advice on achieving success in this lucrative but complex environment.