13: Automating Your Email Marketing to Engage Your Customers with Andre Chaperon
Andre Chaperon is an email marketing expert who has been in the business for over ten years. He is the creator of Autoresponder Madness, helps people problem-solve and validate marketing messages with Tiny Little Business-which was done in partnership with Steve Gray, and is now stepping into the world of story-based marketing with his newest brand, Storyfluence. You can find Andre on Twitter @andrechaperon.
EPISODE
Andre Chaperon joins us today to discuss why leading with the client's needs and interests helps us create the business and life that we desire. Using Andre's top tips for email marketing, you can create relevant content for your client base, no matter what their interests are. We discuss:
- Persuading potential clients with offers that they actually want to learn more about.
- How to set up and automate your emails.
- The best systems to put in place for automation.
- How to ensure that your emails get sent to the primary inbox.
For complete shownotes and more, please head over to www.marketingspeak.com/andrechaperon
LINKS & RESOURCES MENTIONED
STEP UP YOUR MARKETING GAME!
1) Set up your systems. Check out websites like ActiveCampaign and InfusionSoft to decide which option is best for your business needs, and start setting up relevant client tags.
2) Add a note for your leads and clients to add you to their “watch list”, and ask a question or create content that allows for engagement so they are responding to you.
3) Decide what your clients may want to learn more about. Create a list of 5 ways that your leads could want to move off in a different direction, and then create offers around those actions-allowing them to receive only information that they want to see.
THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
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