Published: March 14, 2018, noon
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Joining us today is Joana Galvao, cofounder of Gif Design Studios, an award-winning digital agency specializing in brand identities and design. Joana dives straight into explaining design best practices, leading to an episode that\\u2019s chock-full of actionable tips that listeners can immediately put to use to create a more effective, conversion-oriented website. We go beyond what makes a website bad or good, and talk about the nitty-gritty that can make an unparalleled website.
Find Out More About Joana Here:
Joana Galvao
Joana Galvao on Instagram
@JGalvaoDesign on Twitter
In This Episode:
- [01:13] - What makes a website really bad, in Joana\\u2019s opinion? She answers by also addressing why it\\u2019s important for a website to be good.
- [03:22] - Stephan talks about a popular trend that he\\u2019s really sick of because it doesn\\u2019t create a great user experience. He and Joana then talk about how long you have before a visitor loses interest, and what you need to convey in that short time.
- [06:27] - What sort of feeling does Joana suggest creating, and how does she start the process of getting to the right feeling?
- [09:09] - Joana talks about who is in charge of creating the mood board that she has been discussing. She then addresses how she goes through the process of creating a mood board.
- [12:31] - How does Joana come up with an iconography style for each of her branding projects?
- [14:06] - Stephan responds to Joana\\u2019s point that you don\\u2019t need a website to be successful.
- [15:29] - Joana addresses what the costs are for doing a website build from beginning to end, including everything she has already mentioned.
- [17:39] - Joana likes to find out a client\\u2019s needs and curate a team based around those needs.
- [19:44] - Is copywriting included in the costs Joana has been discussing, or is it an additional cost?
- [20:42] - Joana discusses the concept of having a brand, and explains what a brand is.
- [23:01] - Joana addresses the question of whether she does focus groups or surveys to identify clients\\u2019 pain points.
- [24:58] - We hear Joana\\u2019s thoughts on challenges, which she thinks are a great way to get clients invested in you.
- [27:03] - Joana discusses things that do (and don\\u2019t) help with conversion by sharing a story about a rumor that was going around a few years ago.
- [28:48] - Stephan brings up a related point: there\\u2019s a big difference between correlation and causation.
- [31:27] - What is Joana\\u2019s view on parallax?
- [33:08] - Joanna briefly covers some best practices for typography.
- [36:07] - Joanna goes into more depth about images for use in headers, addressing whether they need to have a deeper meaning or just look good.
- [37:24] - Is there a way to leverage metaphors in the design? Stephan offers an example to clarify what he means by this question. Joana then discusses a couple of stock photo options.
- [40:27] - Stephan and Joana talk about a few free stock photo sites.
- [41:44] - Joana recommends a Chrome extension called WhatFont. She then explains what font foundries are.
- [46:04] - What one piece of advice would Joana like to offer listeners that she hasn\\u2019t already provided?
- [49:50] - How can listeners get in touch with Joana to work with her or learn more about the next steps? She answers, then offers listeners a generous free gift!
Links and Resources:
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