12. Creating Less Content with More Impact with Joe Pulizzi
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Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World. \\xa0Joe\\xa0is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.\\xa0 \\xa0Joe\\u2019s fourth book Content Inc.\\xa0was just released. \\xa0His third book, Epic Content Marketing\\xa0was named one of \\u201cFive Must Read Business Books of 2013\\u201d by Fortune Magazine. You can find Joe on Twitter\\xa0@JoePulizzi.
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EPISODE\\xa0
Content marketing is about giving value first and thinking about money second, and Joe is a true practitioner of the methodology (and he does remarkably well with it). There are plenty of companies who are creating content simply for the sake of putting stuff out there, but aren\'t actually creating anything of value, nor forming relationships with customers. Instead of spreading yourself thin, you\\u2019ve got to stick to one platform and grow your base and expand from there. There\\u2019s a way to give value that earns, and a way that doesn\'t, and that\'s what Joe is an expert on.
We discuss awesome tips on:
\\u2022 Why Joe knows what content he is going to repurpose 12 months beforehand
\\u2022 How to find the topic that you are passionate about that also has a valuable niche
\\u2022 The six-step method to monetizing your earned media
\\u2022 The real guide to what makes a viral hit
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For complete shownotes and more, please head over to www.marketingspeak.com/joepulizzi
LINKS & RESOURCES MENTIONED
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STEP UP YOUR MARKETING GAME!
1. Before you make goals for your external communication, look at your internal communication. How do your employees feel about your company and its goals and ideals?
2. Start a plan about how you can repurpose content in the future-how do you want the story to transition? What are other potential ways that people might enjoy consuming your content?
3. Find your sweet spot. What do you know a lot about that you love?
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THANK YOU FOR LISTENING!
As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it!
-Stephan
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