Podcasts Business Marketing Speak 119. The Psychology Behind Conversion Rate Optimization with Tim Ash

119. The Psychology Behind Conversion Rate Optimization with Tim Ash

Published: Jan. 31, 2018, 1 p.m.

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Marketers focus on taking actions that will result in increased conversions. Tim Ash joins me today to talk about optimizing and increasing conversions through compelling customer experiences. We used to think people made conscious buying decisions. We now know that it\\u2019s largely the other way around. People make unconscious decisions when it comes to making purchases or choosing products or services. Tim shares how to use this information to help you optimize your conversion rate and grow your business presence.

Find Out More About Tim Here:

Tim Ash
 Tim Ash on Facebook
 Tim Ash on LinkedIn
 SiteTuners
 Digital Growth Unleashed

In This Episode:

  • [01:13] - Tim starts things off by talking about the best practices and optimization of conversion rate from the evergreen angle.
  • [02:25] - What are the differences between neuromarketing and behavioral economics?
  • [04:32] - Tim discusses how to structure online marketing to take advantage of the human tendency to opt for immediate gratification and discount future pain.
  • [07:09] - What Stephan has just been saying reminds Tim of BJ Fogg\\u2019s theory that states that you need three things for any behavior to occur.
  • [10:17] - Tim relates what he and Stephan have been discussing to the gaming industry, which he points out is now bigger than Hollywood.
  • [13:44] - Stephan brings us back to the idea of the trigger, the habit, and the reward. The way to replace the habit is to scramble the trigger, he explains.
  • [15:49] - Stephan discusses being at a conference and optimizing the process for getting as much of the audience as possible to whip out their phones and opt in.
  • [19:54] - Tim responds to Stephan\\u2019s example for how to get people to opt in, relating Stephan\\u2019s strategy to the theory he previously described by BJ Fogg.
  • [22:51] - Does Tim think it\\u2019s important to get someone\\u2019s first name, or that it\\u2019s better to just ask for an email address? He generally asks for the email address first.
  • [24:42] - Tim gives copies of his book away at his session, and recommends having physical copies available as a form of branding.
  • [25:33] - We learn whether Tim used any of his neuromarketing magic to get his impressive Amazon reviews. He and Stephan then discuss reviews in general, and whether it\\u2019s acceptable to ask for them.
  • [30:13] - Stephan returns to the concept of giving away books, using Tony Robbins\\u2019 strategy as an example.
  • [31:33] - What are Tim\\u2019s thoughts on how to optimize the opportunity of giving something physical away with a free-plus-shipping offer?
  • [35:04] - When the first edition of Tim\\u2019s book came out, it included several special offers. He found that they weren\\u2019t very effective.
  • [39:41] - Why did Tim feel the need to create a whole conference, Digital Growth Unleashed, when he already had a successful agency and a book?
  • [44:22] - Tim responds to Stephan\\u2019s question about which tool is the most important from a conversion standpoint.
  • [50:03] - Tim\\u2019s company has used SalesForce, but switched to Infusionsoft.
  • [51:03] - What are some of Tim\\u2019s favorite tips, tactics, and strategies for landing page optimization?
  • [56:39] - Tim offers some ways to get in touch with him for listeners who want to hear or learn more, or potentially work with him.

Links and Resources:

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