Podcasts Business Marketing Speak 104. Creating an Online Business That Runs Without You with Troy Dean

104. Creating an Online Business That Runs Without You with Troy Dean

Published: Oct. 18, 2017, 4 p.m.

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Troy Dean is the cofounder of WP Elevation, an online program and community designed specifically for WordPress consultants. He\\u2019s passionate about helping WordPress consultants build successful businesses and has discovered innovative ways to keep people motivated and engaged. Troy will be sharing his tips and insights into how you can achieve amazing results.

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Find Out More About Troy Here:

Troydean.com.au
 WP Elevation
 Troy Dean on Facebook
 @troydean on Twitter
 Troy Dean on LinkedIn

In This Episode:

  • [03:12] - Stephan talks about the business he built and explains that the reason he couldn\\u2019t sell it was that he was inextricably linked to the businesses and no one wanted to buy it without him.
  • [04:40] - How do you introduce scale into a business that is normally trading time for money?
  • [08:16] - Troy talks about launches for online courses, which he says are bedazzling and blinding for many people.
  • [13:31] - We hear about how Troy\\u2019s launch strategy is similar to, and differs from, Jeff Walker\\u2019s strategy.
  • [16:10] - Troy offers more details about the length and cost of his course, and what happens after you finish the course.
  • [17:38] - Troy\\u2019s intention is to change people\\u2019s lives, not just to make passive income, he explains.
  • [19:05] - We learn about the progression of Troy\\u2019s business and program. Troy then talks about micro-commitments and offers a specific example of how he uses them.
  • [23:32] - Where do macro-commitments factor into Troy\\u2019s strategy?
  • [25:30] - What technology is Troy using to run his learning management system? Troy lists some specific tools, then explains how they interact with each other.
  • [29:44] - At the moment, Troy is experimenting with ManyChat and working on a desktop app, he explains.
  • [32:23] - Why does Troy create a community inside of his membership site when he\\u2019s also using Facebook groups?
  • [35:57] - Troy does three intakes a year, he explains, and they\\u2019re currently on their seventh intake.
  • [37:25] - We hear more about Troy\\u2019s 21-day challenge and what it\\u2019s designed to achieve for its participants.
  • [39:44] - Is Troy incentivizing people for taking certain actions during each 21-day challenge?
  • [41:18] - Stephan brings up Taki Moore\\u2019s program. He and Troy then talk about the tools and systems that they use for their businesses.
  • [45:57] - Troy talks about how he uses checklists and documentation to ensure everything is done to high standards.
  • [49:34] - What sort of software or system is Troy using for polling?
  • [52:15] - Stephan points out that Troy\\u2019s system is potentially cloneable to other types of verticals. Troy then talks about why his focus has been on WordPress consultants, and what his main difficulty in branching out into other verticals is.
  • [57:16] - How can people get in touch with Troy if they want to work with him?

Links and Resources

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