BROADCASTS.com

Published: March 26, 2020, 7:23 p.m.

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http://marketingsecretsforelectricians.com/

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In the previous episodes, we\'ve talked about

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the customers and their problems and

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today I\'m just going to go through the

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problems that I\'ve come up we\'ve all

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researched and found and so you run

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through them step-by-step so the first

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one I think is well the most dominant

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one is we don\'t show up or they don\'t

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show electricians don\'t show up when

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they say they would and this is for me

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I\'ve won numerous jobs just because I

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was the electrician that showed up when

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I would show up and this is like the

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first step in the marketing it\'s like

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doing what you say you would do if you

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can\'t make it don\'t make the promises

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and this is kind of where we can use

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that in marketing so you can go hey if I

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don\'t show up I\'m going to give you 50

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bucks like that might be the solution so

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the customer knows well and that this

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electrician if I don\'t show up I can do

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and then you honor that and use that as

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a testimony to help you with your

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marketing so that\'s number one and see

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how we\'re going problem

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so Lou

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and using that in the marketing this is

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kind of a three-step process that I want

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to go through number two is bad quality

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of workmanship and I\'ve also had this

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I\'ve had contractors or electrician

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electrical contractors under me who have

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done shonky jobs so the put up the

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lights and it\'s just like crooked

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sideways leaking water gets in you know

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all these type of things and how the

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customer call me up and go hey what are

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you doing like like your guys come here

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and he places all the lights the crooked

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weak and wobbly and what do you do so

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stalking the solution to this is

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guaranteeing your work so reassuring the

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customer all job held to a higher

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quality of standard in your not how

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people come back free of charge to do it

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so that\'s kind of like having a

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guarantee having testimonies having case

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studies having references to back that

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up so and then you can use this as your

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marketing so you can go hey have you

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ever had a shitty job done by

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electrician well don\'t worry I\'ve got

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you covered we\'ve got a warranty of X Y

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Z but we also guarantee to do this if

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you don\'t you know there\'s other things

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just what can you use in your marketing

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to help reassure or take that pain point

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away from the customer next we have not

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doing what they say they would do so not

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doing what if I said I\'m going to

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install two powerpoints for 200 bucks

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