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Published: April 18, 2020, 1:05 p.m.

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http://marketingsecretsforelectricians.com/

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Hey guys James Wrest here from Marketing Secrets For Electricians and today we\'re looking at the word FREE and it\'s a powerful tool that has been used for centuries essentially because it\'s effective people want FREE things they\'re attracted to that word... they get something for nothing in effect and it\'s used in businesses today if you look around online and just you know you drive around I\'m sure you\'ll see a free advert get this free thing however electricians we use free in a different manner that is not very effective so I want to talk about that see what we can do to change that so let\'s look into it..
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\\nso I\'m going to go back to when I was

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running my own electrical business and

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how I would use free in that business

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and go from there so essentially the

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free marketing or the free thing that I

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would give out was a free estimate or

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free quote so on the website get this

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free quote and that was basically all

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that I was going to give away for free

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in return for the user contacting me now

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while this was good and effective so it

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was effective because I would arrive to

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jobs and I would get the work because

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other electricians would charge you know

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50 100 bucks whatever it was just to

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show up and give the customer an

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estimate as to how much they\'re going to

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be charged now that\'s like well I don\'t

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even know if I\'m going to go from from

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the customers point of view they don\'t

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know if they\'re going to go with you yet

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they\'re still deciding and you\'re going

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to charge them just to show up to tell

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them how much you\'re going to charge

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them it doesn\'t make sense in their mind

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so by offering a free quote it gave that

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opportunity to a get to know me the

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electrician who I want who I was what I

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stand for and then also give them a

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price or an estimate that the job would

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be X Y Zed and out for them and they can

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then decide for themselves now they

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downside for the electrician this is

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where I see a lot of electricians

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electrical sites web pages they\'re all

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giving this free quote for estimate

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which is great however the free thing is

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costing us time which is our most

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valuable asset yeah you can\'t get your

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time back it\'s a toss costing you the

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electrician time if they get three

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quotes is then costing three

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electricians you know three hours you

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know is if it\'s twenty minutes they\'re

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twenty minutes back and twenty minutes

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to quote the job

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you\'re wasting that\'s three hours of

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time people have spent to give a

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customer a

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on a job and only one is ever going to

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win the job so it\'s it\'s not the best

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way to go about it and you also you know

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you\'re consuming your fuel wear-and-tear

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