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Published: Feb. 9, 2020, 1:23 p.m.

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http://marketingsecretsforelectricians.com/

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This baffles my mind that around the world it seems there is a shortage of electricians, yet when I look around so many electrical contractors talking about how they can\\u2019t seem to find any work or if they found an electrical job the other electrician undercut them to win it!

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That pisses me off! If you understand the basics of economics and supply and demand, the less there is of something, the higher the price to purchase it\\u2026.

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There are industries that are rumored to do this on purpose, such as the diamond industry, by acting like there is a limited amount keep the price of the diamond high, even though they have plenty if they released all their diamonds into the market the price would drop and they would lose a ton of money\\u2026. Which it is really all about, keeping profits high!

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That being said this electrician shortage should work in our favor

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But before I continue I must confess that I have also been one of those electricians that has undercut other electricians just to win the job\\u2026..

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For me this is how I found it generally went with these types of jobs\\u2026.

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At first I was like yes! I won that job! I have work and I celebrated that little win\\u2026.

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Then when I went round to do the job and I found out that what the customer is expecting and what I was planning to deliver are two different things.

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I mean they paid for a push bike and expecting are BMW\\u2026.just a bit of a gap there... so this relationship is not off to a good start.

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Then when doing the job for some reason they are always trying to sneak extras in that were not part of the original job\\u2026

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Meanwhile, I look at my watch thinking about how my hourly rate is dropping by the minute

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Once completed most of them don\\u2019t pay on the spot and I need to chase them up numerous times to shake the pennies out of them!

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Do you really want customers like this\\u2026.?

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Finally when I decided to sit down work out if I made any money on these jobs\\u2026\\u2026

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Well, let\\u2019s say the most of these jobs I would have made more working for someone else and if I had of paid an electrician to do the job\\u2026. It would cost me money to do this customers work\\u2026.

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I found myself wondering, what is the point of winning a job if its actually going cost me money to do the job\\u2026 it makes no sense\\u2026.

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So I urge electricians to stop undercutting each other\\u2026.

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Now, of course, there are going to be electricians that will\\u2026

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If you see electrical contractors undercutting each other reach out to them and ask them why?

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Maybe they don\\u2019t understand that they could be making more money for their electrical skills\\u2026.

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Talk to them, share this podcast with them or reach out and let me know and maybe we can make a difference help stabilize the market value for electricians that would be amazing.

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I touch on this in a previous episode, so if you haven\'t listened to it go back and check out - 

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\\nHow to make your electrical business STAND OUT from the crowd WITHOUT competing for the lowest price\\u2026

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And let me know if you have any questions as it seems to be a popular topic I plan on going into this deeper in the future!

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Get access to your free course at 

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https://marketingsecretsforelectricians.com/

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