Marketing for electricians starts with knowing this....
b'
Marketingsecretsforelectricians.com
\\n
\\nhey guys James rest here from marketing
\\n secrets for electricians again and today
\\n we\'re talking about marketing for
\\n electricians and really where it all
\\n starts what\'s the first thing you need
\\n to know in order to start marketing so
\\n let\'s look into that so here\'s what a
\\n here a lot
\\n how do normal electricians of like us
\\n who are properly trained and licensed
\\n who are not going to cheat and take
\\n shortcuts and who are wanting to own a
\\n successful electrical business how do we
\\n compete against the big guys who own the
\\n market share all the guys the charge
\\n peanuts for an electrical job on top of
\\n that we want to employ the best
\\n electricians so we can get off the tools
\\n and have plenty of time for other areas
\\n of life that\'s the question
\\n join me and follow along as we search
\\n for the answers my name is change rest
\\n and welcome to marketing secrets for
\\n electricians so what\'s going on guys
\\n today we\'re talking about marketing for
\\n electricians and where you want to start
\\n with so the very starting point is
\\n understanding your customers so in a
\\n previous episode we talked about Liz and
\\n Fred who are our custom customers
\\n avatars so they represent our dream
\\n customer that we want to work with or
\\n that they are our electrical business
\\n wants to serve and this helps us decide
\\n if we\'re making the right decision for
\\n the customer so it takes that decision
\\n off our plate because we go we can look
\\n at it logically step back from a
\\n third-party perspective and go okay dude
\\n by me making this decision does it help
\\n me serve my customer or does it take me
\\n away from my customer what does it like
\\n d-day the value I\'m giving them so if
\\n you haven\'t done that or I hope you\'ve
\\n got a list a visualization of who this
\\n dream customer is in your head a
\\n representation so it can help you make
\\n those decisions now
\\n you guys have the advantage of being
\\n everyday connecting with your customers
\\n to find out and you can use this to find
\\n out what is
\\n so in the online world it\'s a bit harder
\\n you gotta go into forums you\'ve got to
\\n like dig deeper but if you\'ve already
\\n got a customer base and clientele that
\\n you\'re already working with you\'ll be in
\\n the house they\'ll be talking to you and
\\n that will be asking you questions and
\\n they\'ll be giving you their concerns
\\n their pain points and you can take note
\\n of these because these are the most
\\n valuable things you actually trust me
\\n can be giving you they\'re telling you
\\n their problems and their businesses is
\\n there to solve a person\'s problem and
\\n you want to solve their electrical
\\n problems and they\'re going to tell you
\\n all about them because people like
\\n talking about that problem so this is a
\\n great opportunity for you to connect
\\n with them and just take notes so when
\\n they\'re saying something hey I don\'t
\\n like this or hey this or hey that like
\\n what your phone just write it down or
\\n make a mental note just put it down
\\n somewhere so you can review it when you
\\n go to do your marketing training or as
\\n green your your your copy or whatever it
\\n may be so from that we\'re going to look
\\n at the three main viewpoints view points
\\n for lenses that we look we can look at
\\n the electrical market so the electrical
\\n market is the industry that you\'re
\\n serving now it\'s like the electrical
\\n industry as a whole so that\'s like the
\\n most domestic commercial these are like
\\n some niches of the electrical industry
\\n so we\'re looking at three there\'s three
\\n main lenses to look at it from and the
\\n first one is health and then it\'s