How an electrical contractor can get a lifetime of FREE customers ... - Episode 4

Published: Jan. 26, 2020, 7:27 p.m.

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Free Electrical Tribe list included 1000 services based businesses and my 5 that I used 

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http://marketingsecretsforelectricians.com/tribe/

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Got an idea that you would like to share reach out here:

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http://marketingsecretsforelectricians.com/contact/

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I am excited today as I\\u2019ve decided to interview other electrical contractors that are having success with their marketing so we can learn what they did to get the results they wanted and my hope is that it will help you to succeed with your business. Now these interviews will also included other service-based businesses so we can take ideas, concepts to expand our point of view too.

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Have you ever found yourself looking at your phone wishing that the thing would ring so you had an electrical job to go to?

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Is it not the dream of any business to have the phone just non stop ringing with customers who want to use and purchase your services.

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This would then create a series of new problems, for example\\u2026.

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I remember a job I had where it was a stinking hot day and I had to install some downlights for a customer in their wonderfully old house.

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Oh how I hated crawling around in those old dusty roof spaces,  sweat pouring of you, making insulation stick to your skill making it itchy as hell.

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Now I had this one particular downlight was right in the corner of the tiny roof space\\u2026 and as I was trying to maneuver my way around, the phone started ring\\u2026

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So naturally, I started to fumble around to try and answer it, as it was an unknown number I expected it might be a new job!

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Making my way to the man whole, down the step ladder and out to my van\\u2026 it was time for a water break anyway. I called the number back.

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As it turns out it was a customer wanted a powerpoint, gpo or socket outlet\\u2026. The name depends upon where you are listening to this, anyway they wanted one installed next to the TV point that the Antenna guy had put in for them.

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This was no worries so I pulled out my diary and booked them in\\u2026.

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Now I was lucky that for today I had only scheduled this one downlight job in for the day, because the day, continued up in the same fashion\\u2026

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It seemed every time I went up into the roof to do some work the phone world ring, which is great, however, because of this instead of the job taking only a few hours it took me the whole day!

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Why do I mention this well I would like you to have this issue too!

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For without the constant flow of new customers your electrical business would die, and you would have to go back to working under that crappy boss! And we don\\u2019t wont that!

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Now how did this customer come to be call me for electrical work vs all the other electricians that could do the same thing\\u2026..

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Let me take you back about a year beforehand to where the cause and effect was put in motion\\u2026

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While providing a free quote for a customer, I happened to bump into another contractor, we had a short chat, you know the usual about how business is going and such\\u2026Then getting a good vibe, we exchanged business cards before moving on to the next job for the day..

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Now this contractor could be a competitor or an ally, what do I mean by that\\u2026

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Well was an antenna guy and I could just as easily install an antenna point as well as a pointpoint, if I did this, I really didn\\u2019t need his business card as I would just do the work myself. Thus we would then be in competition\\u2026

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However, if you think about it\\u2026.. how many people did this Antenna guy come into contact with every day, not only could he send my way but the customer might never even hear of my business otherwise!

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And you know what You know what happened he started sending work my way\\u2026 !

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That is when I had a light bulb moment!

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