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Published: Feb. 16, 2020, 7:43 p.m.

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So I found this article from fox business, it has ranked up a massive 1.2 million interactions on facebook! Which is crazy!

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This is an prime example of a company providing so much value to its customers that word spreads on its on\\u2026 how

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amazing would it be for your electrical business to be seen by over 1 million people!!

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https://www.foxbusiness.com/economy/electrician-shortage-six-figure-salary-job

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Let\\u2019s break it down and have a review at what this company did\\u2026 how I think it went

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First they are an American based company that provides tools and equipment for electricians\\u2026

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Who do you think the ideal industry\'s ideal customer is\\u2026. You may have guessed it...anyone in the electrical trade really... electricians and their apprentices\\u2026

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From there they,

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Found an issue in the electrical industry, which is a skill shortage of electricians

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They then came up with their own solution\\u2026 a competition to help raise awareness and get more people to see being an Electrician as a good career choice.

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For the 1st year which was in 2016 they had about 25,000 people join in this new electrician competition. It was such a success that it has now grown to 100,000 plus competitors.

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Check out the Electrical Competition here:

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https://www.idealindustries.com

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The best part for Ideal Industries is that they are getting their product right in front of their idea customers!

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Before I continue I want to review Ideal Industries process so that it might help inspire you to come up with something for your electrical business\\u2026

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I\\u2019ve broken it down into 3 easy steps and I\\u2019m not saying this is what they did but this is the process I see as an outsider looking in.

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Step 1

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Who is your ideal customer?

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Step 2

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What is a problem that they or the industry are having?

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Step 3

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What solution can you provide for them?

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Lets, run through an example\\u2026.

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Step 1, Who is your ideal customer?

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Now this can be anyone and really needs to be your unique niche for your own business, for this example let\'s say that our ideal customer is a stay at home mum who has a 1 or 2 year old.

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Step 2 What problem are they having?

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This might take some research from your end to identify what they are actually worried about.

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For me I\\u2019m going to say the problem is something along the lines of,

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I don\\u2019t understand electricity, or even if my home is safe for my baby, how do I protect my baby from getting an electric shock\\u2026.

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Step 3, What is your solution? How can you help them\\u2026.

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Maybe you have a wife at home with a baby or a friend or even a previous customer that you could talk to about this issue.

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From that conversation, you can then figure out what you would do to make or check that the home is baby safe.

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\\n\\n--- \\n\\nSend in a voice message: https://podcasters.spotify.com/pod/show/marketingforelectricians/message'