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Published: Feb. 8, 2021, 5 p.m.

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On this episode of Marketing News Canada, Darian Kovacs interviews Stephen Shedletzky, Head of Brand Experience and Lead Igniter at Simon Sinek Inc.

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Stephen shares with us Simon Sinek\'s origin story, how he defines leadership and it\'s trickle down effect as well as why it\'s an odd time in humanity.

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Simon Sinek is a British-American author and public speaker. In 2009, he gave a TED Talk called "Start With Why" - now the third most watched YouTube video on the TEDx Talks channel. 2009 was also the year Sinek released his first book, also titled "Start With Why." 

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His other books include:

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• Leaders Eat Last (2014)
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• Together Is better (2016)
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• Find your Why (2017)
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• The Infinite Game (2019)
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Thanks so much to our sponsors Ahrefs and Call Rail, the tracking and analytic tools every marketer needs.

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Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

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Follow Marketing News Canada:

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Twitter - twitter.com/MarketingNewsC2

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Facebook - facebook.com/MarketingNewsCanada

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YouTube - youtube.com/channel/UCM8sS33Jyj0xwbnBtRqJdNw

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Website - marketingnewscanada.com

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Follow Darian Kovacs:

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Website - jellymarketing.com/darian

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LinkedIn - linkedin.com/in/dariankovacs

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Facebook - facebook.com/dariankovacspage

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Instagram - instagram.com/dariankovacs

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Twitter - twitter.com/dariankovacs

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Follow Stephen Shedletzky:

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Website - https://simonsinek.com/igniter/stephen-shedletzky/

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LinkedIn - https://ca.linkedin.com/in/stephenshedletzky

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YouTube - https://www.youtube.com/channel/UCqS1_nB34wWVIOSK3ZxvrnA

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