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The one where Darian chats with Shirley from Wilfrid Laurier University about:

• How Shirley ended up teaching marketing at Wilfrid Laurier University and co-authoring a marketing textbook.\\xa0
• The marketing textbook - it\\u2019s focus on sustainability and Canadian stories.\\xa0
• The trends and changes Shirley sees in marketing education.\\xa0

Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com.

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Follow Shirley Lichti:

LinkedIn - https://www.linkedin.com/in/shirleylichti/

Facebook - https://www.facebook.com/profile.php?id=100040277688838

Marketing Textbook - https://www.mheducation.ca/marketing-9781265247270-can-group