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Dans cet \\xe9pisode, S\\xe9bastien nous parle des tendances actuelles qu\'il observe en marketing tel que les vid\\xe9os courtes et les micro-influenceurs nich\\xe9s. Il nous parle aussi d\'outils que les marques peuvent utiliser afin de g\\xe9rer les d\\xe9fis reli\\xe9s \\xe0 la gestion du contenu num\\xe9rique, des influenceurs et des campagnes. En tant que VP ventes, S\\xe9bastien nous parle du r\\xf4le du marketing dans le cycle de vente.\\xa0

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