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The one where\\xa0Daryl Louie from AntiSocial Media Solutions chats with Liz Geraghty, Chief Marketing Officer at Wendy\\u2019s, about:

• Wendy\'s authenticity in brand voice and tone
• Wendy\'s growth strategy in Canada
• Sassiness and fun as it connects to a challenger brand

Sign up for the Marketing News Canada e-newsletter at\\xa0www.marketingnewscanada.com.

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Thanks to our sponsor Jelly Academy. Jelly Academy has been helping professionals, students and teams across Canada acquire the skills, knowledge and micro certifications they need to jump into a new digital marketing role, get that promotion, and amplify their current marketing roles. Learn more about Jelly Academy\'s 6 Week online bootcamp here:\\xa0https://jellyacademy.ca/digital-marketing-6-week-program

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Follow Daryl Louie

Website - https://antisocialsolutions.com/\\xa0

LinkedIn - https://www.linkedin.com/in/daryllouie

Follow Liz Geraghty & Wendy\\u2019s

Liz\\u2019s LinkedIn - https://www.linkedin.com/in/liz-geraghty-4173a75/\\xa0

Wendy\\u2019s LinkedIn - https://www.linkedin.com/company/wendys-international/\\xa0

Wendy\\u2019s Twitter - https://twitter.com/WendysCanada