b'
Today\'s episode discusses the importance of ratings and reviews and just how critical they are for ecommerce success. I also talk through the process for getting the organic star ratings to show for your products in the SERPs.
Links\\xa0
Transcript: https://jimlastinger.com/ep-3-why-ratings-and-reviews-are-important-for-seo
Yotpo: https://www.yotpo.com/
Google Product Schema overview: https://developers.google.com/search/docs/data-types/product. The aggregateRatings section is what we\'re discussing here.\\xa0
'