Why Your Business Needs an SEO strategy
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While most businesses are aware of the importance of SEO, an UpCity commissioned study found that as many as 57% of North American SMB\\u2019s lack an SEO strategy. According to the same survey, some of the top goals for businesses were to increase organic traffic, strengthen domain authority and increase brand awareness, among other things. Yet, only 34% of businesses have made SEO a priority for 2022.
\\n\\nIf your business is hoping to achieve any of the goals listed above, but doesn\\u2019t yet have an SEO strategy, you\\u2019ll want to stay tuned for this episode!
\\n\\nOur four marketing guides will discuss the survey findings and also:
\\n\\nOutline what an SEO strategy is and how it could help your business
\\n\\nExplain why ad hoc or random SEO efforts won\\u2019t help you achieve the results you want (and why you need an SEO strategy instead)
\\n\\nDiscuss why so few businesses are making SEO a priority and what effects this might have for them\\xa0
\\n\\nHow not investing in SEO could be putting your business at a competitive disadvantage
\\n\\nExplore whether you should be combining SEO efforts with your PPC strategies\\xa0
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