BROADCASTS.com

Published: Dec. 19, 2022, midnight

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You\\u2019ve spent time building a great website, developing lots of great content and establishing a solid digital marketing strategy. Now, for some reason or another, you need to migrate your website.\\xa0

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You\\u2019ve heard this can potentially undo your hard-earned SEO work and might cause a drop in website traffic. While this may be true in some cases, if done right, migrating your website doesn\\u2019t need to impact your traffic or revenue.

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Today\\u2019s episode will help you understand what a website migration entails and what to consider before embarking on one. Tune in if you\\u2019d like to feel confident you\\u2019re asking the right questions about your company\\u2019s website migration.\\xa0

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We\\u2019ll discuss:\\xa0

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What types of website migrations exist and what some of the most common ones are.

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What an unsuccessful website migration looks like.

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Myths about expected traffic drops after a website migration.

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What a successful website migration can look like.

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Common pitfalls to be aware of that can cause a site migration to go wrong.

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How to plan for website migration.

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What a website pre-launch is, how to prepare for it and how to test the new website.

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How to monitor the new site and what to be aware of while it\\u2019s being launched.

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How to conduct a post-launch review and what it should entail.

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Measuring site migration performance\\u2013when, how, and what should be measured.

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Different tools that can be helpful during a website migration.

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