Websites: Key Elements You Need on Your Homepage and About Page
b'
These days, your website needs to be more than a digital brochure. It\\u2019s your 24/7, 365-days-a-year, always-on sales representative. Your website is where customers and prospects look before they ever engage with your business. Are you sure your website represents the best of your company?
\\n\\nYour homepage and your \\u2018About\\u2019 page are the two pages that usually get the most website traffic. In today\\u2019s episode, we\\u2019ll discuss how you can ensure your \\u2018Home\\u2019 and \\u2018About\\u2019 pages are working hardest for your business.
\\n\\nWe\\u2019ll discuss:
\\n\\nWhat the \\u2018hero section\\u2019 of your homepage is and what elements it should include.
\\n\\nWhat important considerations you should make for your call to action at the top of your website.
\\n\\nThe value of a pop-up CTA.
\\n\\nHaving photos and videos of your own people on your website vs. using stock images.
\\n\\nThe importance of a credibility and trust section.
\\n\\nWhether you should highlight your core services and the problems your product or service solves on your home page.
\\n\\nThe importance of bringing in new content to your home page and how you can do so.\\xa0
\\n\\nHow you can ensure your homepage easily guides visitors to take action.
\\n\\nWhat to include in the footer of your homepage.
\\n\\nWhat to consider when planning the navigation of your homepage.
\\n\\nWhat makes a good \\u2018About\\u2019 page.
\\n\\n