Retargeting - A Marketing Secret Weapon
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Imagine if there was a way to get your brand in front of prospective customers who visited your website but haven\\u2019t filled in a form or called you.\\xa0 And imagine if they viewed a particular product or service page, that you could influence them even after they\\u2019ve left your website using messaging related to the product or service they showed interest in.\\xa0 It sounds impossible and a little too good to be true, but it\\u2019s very real and top brands use it all the time.\\xa0\\xa0
\\n\\nIt\\u2019s called retargeting or retargeted advertising (or sometimes remarketing). Whatever you call it, it is a hidden secret weapon in your marketing toolbox. In today\\u2019s episode we\\u2019ll take a look at what retargeting is, its benefits, and how you can start leveraging this low-cost secret weapon right away to help your business grow sales and conversions.
\\n\\nWe\\u2019ll discuss:
\\n\\nWhat retargeting is and how it actually works.\\xa0
\\n\\nWhy companies need retargeting.
\\n\\nHow you can use other types of advertising like search campaigns or social campaigns to help make your retargeting most worthwhile.
\\n\\nHow you can create retargeting campaigns that go beyond brand exposure.
\\n\\nDifferent types of retargeting and what platforms you can do retargeted advertising on.
\\n\\nHow retargeting can be one of the most cost effective forms of advertising.\\xa0
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