Predictions: What Will Be Important for Marketing Your Small Business in 2023
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In today\\u2019s episode, your Marketing Guides are weighing in on what we think will be important for 2023. TikTok, Google, Facebook, customer behavior and expectations, artificial intelligence, privacy change\\u2013all of these and more have evolved and are poised to have a big impact on marketing in 2023.\\xa0
\\n\\nCheck out this episode to learn more about what to expect in the coming year and how you can prepare your small business for success.
\\n\\nWe discuss:
\\n\\nHow important thought leadership will be in 2023.
\\n\\nThe impacts of artificial intelligence and automation and why and how your small business can take advantage of advances in these areas.
\\n\\nHow SEO is changing and is still important.
\\n\\nHow your small business can embrace an agile marketing strategy so you can pivot when needed.
\\n\\nHow text marketing is expected to change in the upcoming year.
\\n\\nThe impact of privacy changes on online advertising and how platforms are adapting.
\\n\\nHow we expect short-form video to continue to trend in the next year and how both B2B and B2C business can leverage this trend.
\\n\\nThe impact of online reviews on customer behavior.
\\n\\nHow making data-informed decisions will continue to be important.
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