Podcasts Business Marketing Guides for Small Businesses Making Google Ads work for your small business

Making Google Ads work for your small business

Published: Dec. 7, 2020, midnight

We talk about how to make Google Ads work for your small business.\xa0

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Google makes it very easy to create a Google Ads account, drop in a credit card number and start advertising.\xa0 But should you take that super-fast way to get online?\xa0 Generally speaking most small businesses will quickly waste a lot of money without a more strategic approach to Google Ads

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  1. What are Google Ads and how does \u201cPay Per Click\u201d marketing works?
  2. Why would a small business use Google Ads vs other online ad platforms such as the social media platforms?\t
  3. How \u201cGoogle Local Services Ads\u201d work and what do small business owners need to consider in using this service?
  4. What are tips for doing keyword research to decide which keywords to buy ads against?\xa0 What are negative keywords?\xa0
  5. There is very little space in a Google Search ad to get a message across, how should small business owners think about their ad creative when creating Search Ads?
  6. What about after the click?\xa0 What should a business owner think about when it comes to Landing Pages, Thank You Pages and Metrics?\xa0 Should ads just be sent to the company\u2019s homepage?