Published: Dec. 7, 2020, midnight
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We talk about how to make Google Ads work for your small business.\\xa0
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Google makes it very easy to create a Google Ads account, drop in a credit card number and start advertising.\\xa0 But should you take that super-fast way to get online?\\xa0 Generally speaking most small businesses will quickly waste a lot of money without a more strategic approach to Google Ads
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- What are Google Ads and how does \\u201cPay Per Click\\u201d marketing works?
- Why would a small business use Google Ads vs other online ad platforms such as the social media platforms?\\t
- How \\u201cGoogle Local Services Ads\\u201d work and what do small business owners need to consider in using this service?
- What are tips for doing keyword research to decide which keywords to buy ads against?\\xa0 What are negative keywords?\\xa0
- There is very little space in a Google Search ad to get a message across, how should small business owners think about their ad creative when creating Search Ads?
- What about after the click?\\xa0 What should a business owner think about when it comes to Landing Pages, Thank You Pages and Metrics?\\xa0 Should ads just be sent to the company\\u2019s homepage?
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