How to Determine the Best Sources of Traffic for Your Small Business
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If you\\u2019ve listened to previous episodes, you know we\\u2019ve talked at length about the value of an omni-channel approach to marketing - that is, ensuring the integration between all of the channels you use to interact with your customers (both physical and digital) to create a consistent brand experience.
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\\n\\nIn this episode, we\\u2019ll dig into specific traffic sources, explore their differences and discuss how to best use each. Picking the right source of traffic is vital to generating leads and sales - check out this episode to learn what the best source or sources of traffic are for your business!
\\n\\nIn this episode, our marketing guides will explore:
\\n\\nThe difference between SEO and SEM
\\n\\nPopular online paid traffic sources other than Google Search ads and Social Media ads\\xa0
\\n\\nIf SEO is a legitimate traffic source for your small business
\\n\\nDifferent offline tactics that a small business can use to drive traffic to their website
\\n\\nSocial Media Ads vs Google Search Ads and how to know when to use each
\\n\\nHow content can increase traffic
\\n\\nWhether organic social media is the great traffic source most small businesses think it is
\\n\\nHow many traffic sources you should pick to drive traffic to your website or landing page and how to decide which ones are best for your business
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