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Welcome to today's episode where we'll be discussing the best practices for content marketing in 2023. Content marketing has evolved over the years, and in this episode, we'll cover the latest trends and strategies that you need to know to stay ahead of the game. Our guides, Ian, Ken and Paul, are experts in the field of content marketing and will share their insights and practical advice on various topics.

First, Ian will discuss how content marketing is more than just blog posts, and why businesses need to explore different types of content to stay relevant.

Ken will then explain the hub and spoke model, which is a popular approach for creating content.

Next, Ian will talk about the importance of using the customer's voice in content creation and how it can benefit your business.

Ken will then dive into result types and how to create content that aligns with Google's algorithm.

We'll also cover the topic of measuring ROI for content and whether businesses need to be on every social media channel. Ian will discuss the idea of repurposing content and what to do with outdated or underperforming content.

Lastly, Ken will explain the importance of having a content strategy and creating a content calendar to stay organized and consistent in your content creation efforts.

Whether you're a marketer or a business owner, this episode will provide you with valuable insights and practical tips to help you create a successful content marketing strategy in 2023. So, let's dive in and learn about the best practices for content marketing in the upcoming year!