Understanding Cross-Border Marketing With Francis Bea, MD of Eleven International
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Francis Bea is the Founder and Managing Director of Eleven International, a cross-border marketing and communications agency.
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In this episode, he tells us how cultural nuances greatly impact marketing strategies. He also talks about some common mistakes that marketers make while exploring an international market.
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Tune in to the conversation here: https://shanebarker.com/podcast/understanding-cross-border-marketing-with-francis-bea/\\xa0
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For more tips on reaching out to a diverse audience, check out this post: https://shanebarker.com/blog/multicultural-marketing/
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