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b'Listen to Shane Barker and Joe Lazauskas as they elaborate on the pillars of a content marketing funnel. Learn how you can boost your conversion rates by optimizing your content marketing funnel.\\xa0\\xa0 \\xa0 To help you develop your content marketing strategy and funnel, I\\u2019ve got with me, Joe Lazauskas. He\\u2019s the Head of Marketing at Contently. He\\u2019s also a best-selling author with his book, \\u201cThe Storytelling Edge: How to Transform Your Business.\\u201d Listen as he talks about it on my podcast: https://shanebarker.com/podcasts/joe-lazauskas/\\xa0 \\xa0 I\\u2019ve used content marketing to my advantage in the past and continue to use it to increase my website traffic. Following a content marketing strategy helped me grow my traffic manifold without a lot of investment as well.\\xa0 \\xa0 Find out how I did it so that you can replicate my success for your website: https://shanebarker.com/blog/content-marketing-case-study/\\xa0 \\xa0 You Will Learn \\xa0 Long term vs short term tactics for growing business Trends in marketing \\xa0 Guest Bio \\xa0 Joe Lazauskas serves as the Head of Marketing at Contently and helps the brand grow its business every day! In addition, he\\u2019s assisted numerous brands increase their reach through content marketing. He\\u2019s also a best-selling author with his book, \\u201cThe Storytelling Edge: How to Transform Your Business.\\u201d \\xa0 Key Takeaways \\xa0 [3:03] Joe Talks About His Childhood [9:05] Joe\\u2019s College [15:01] Transition to Content Marketing [19:38] Joe Talks About His Book [29:21] Storytelling and Content Marketing [32:05] Pillars of Content Marketing [35:54] About Contently [38:13] Metrics to Measure Content Success\\xa0 [40:25] Joe\\u2019s Favorite Tools [42:35] Joe Talks About Dollar Shave Club [44:48] Joe\\u2019s Side Projects [46:23] Joe\\u2019s Work Nickname [49:04] Joe\\u2019s Favorite Travel Destination \\xa0 Resources \\xa0 The Storytelling Edge: How to Transform Your Business Contently \\xa0 It\\u2019s important that you understand the pillars of content marketing funnels. They will help you improve the effectiveness of your content marketing campaigns.\\xa0 \\xa0 Finding your target audience, figuring out your goals, and mapping your content to the sales funnel are some of the pillars of content marketing funnels. \\xa0 It is also critical to have a set design plan in hand so that all of your teams are on the same page when they are creating and posting content. This helps your brand maintain a consistent tone. \\xa0 Lastly, the channels through which you promote your content are also important. Choose the ones where your audience is the most active.\\xa0 \\xa0 Are there any other pillars of content marketing funnels that we\\u2019ve missed? Let us know in the comments.\\xa0\\n\\nSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.'