Discussing Data-Driven Influencer Marketing with Vivien Garnes
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On this episode, Vivien Garnes, Co-founder and Co-CEO of Upfluence talks about data-driven marketing and how brands can leverage it.
Some of the key themes he talks about include:
- Which metrics should brands consider while doing an influencer marketing campaign?
- What are the pillars for creating a successful influencer marketing campaign?
- What will influencer marketing and social commerce look like in 2022?
Tune in to the episode for some interesting insights.
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