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Erik Qualman and Shane Barker talk about the penetration of social media and its impact on brands. Erik shares how he ideated \\u201cThe Social Media Revolution,\\u201d a video that has earned 30 million+ views so far. He also reveals the three factors responsible for the video\\u2019s success.

In the later part of the conversation, Erik talks about digital storytelling. What makes a brand story compelling? That\\u2019s the question Erik answers, with a real example.

Tune in to catch the conversation here: https://shanebarker.com/podcast/digital-storytelling-with-erik-qualman/\\xa0

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