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Ahava Leibtag and Shane Barker discuss content strategy formulation that can guide a marketing team to meet and exceed their business goals. Ahava walks you through the essentials of crafting a great content marketing strategy to elevate your content game. Unless you\\u2019re living under a rock, you know that content is vital to the success of any marketing campaign. In fact, businesses of all sizes are leveraging custom content to reach, engage, and convert their audiences. According to a report by CMI, 92% of businesses are committed to content marketing. Even so, as many as 62% of businesses don\\u2019t have an actual content marketing strategy. But, you should definitely have one. Ahava Leibtag, my guest on this podcast episode, is an expert content strategist and the President of Aha Media Group. She is a true content ninja, who has joined us to help marketers like you to elevate your content game. Ahava emphasizes that all businesses should formulate an effective content marketing strategy. It is crucial to the success of your business. Here is how a content marketing strategy can help you elevate your content game: https://shanebarker.com/podcast/ahava-leibtag/ In this episode, YOU WILL LEARN: Importance of having a personal touch with your audience Collaboration yields results How Art and Writing is connected The Effective way to market content Focus has shifted to the Audience from brand Success lies in the experience RESOURCES https://ahamediagroup.com Content Strategy for the Web

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