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WHAT IS A “WARM” AUDIENCE?

Not all people you market to are ideal. Some are cold and don’t want what you have.

But some are warm and these are the people we want to find.

However, “warm” doesn’t mean it’s your friends and family. It doesn’t mean they’re nice to you, though they may be.

Here’s what “warm” really means and why it really matters...

(Watch Video)

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*Want a model for marketing that feels authentic and inspired?

You can start my free course called “Marketing For The Rest Of Us” here:

www.groundswellmethod.com

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[Marketing for the Rest of Us - Episode 180]
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