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STOP CHASING INFLUENCERS.

Marketing has become this sensationalized thing where we need lists of 100,000’s of people and big ad campaigns to make it rain.

Anything less feels too small... like we haven’t “made it” yet.

But everyday there are what I describe in this video as “tribal leaders” who show up and lead their conversation consistently.

They may not have 1000’s of fans, but they have 100’s.

And what if you took the money you’ve spent in ads and training and invested it in supporting those tribal leaders who show up and do the work every day?

You have abundant connections in your proximity if you could just take your eyes off the influencers and look to those doing the real work of transformation every day.

Here are a few more thoughts about that for your business and marketing...

(Watch Video)

(Shout out to Kimanzi Constable, co-author of Stop Chasing Infuencers)

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*If you are on a mission to making the world a better place through your business...

I invite you to apply for my 6 week intensive program led by me.

To apply, watch the free videos at the link below and then apply on the last page.

You can view the videos here:

www.groundswellmethod.com

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[Marketing for the Rest of Us - Episode 381]

Prefer to listen as a podcast? Listen here:

--> https://link.chtbl.com/marketingshow

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