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PRINCIPLES OVER POLICY

Political campaigns are funny to me. So much policy is touted.

The problem with policy is that it’s rigid and has a hard time bending to situations.

I’m not saying you can run a country without a letter of the law, initiatives or targets.

All vision needs to be put into concrete form, like policy, so we know the game we’re playing and can measure our progress.

But telling me your policies without knowing your principles doesn’t build trust.

The same is true in marketing...

(Watch Video)

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[Marketing for the Rest of Us - Episode 181]
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