Stuart Atkins on why marketing should be matchmaking and not manipulation - MAF242
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Stuart Atkins on why marketing should be matchmaking and not manipulation - MAF242
My guest this week is Stuart Atkins, Marketing Professor, agency owner and author from California.
We talk about marketing academia and why marketing should be about matchmaking customer needs to offers rather than manipulation and intrusion.
Welcome to episode 242 of the Marketing and Finance Podcast.
We chat about:
\\xb7 The experience of teaching principles of marketing, consumer behaviour and market research
\\xb7 Internet marketing strategy
\\xb7 Bringing the real world into the classroom with case studies
\\xb7 The importance of not omitting the other essential parts of the marketing mix like research, customer needs and product development
\\xb7 Why increasing self-serving behaviour to extreme levels is not the way for businesses to survive during the Covid-19 crisis
\\xb7 Good marketing is not manipulation, it\'s about finding a match between customer needs and offers
\\xb7 Not spending so much time IN your business that you don\'t spend any time ON your business
\\xb7 The discipline of consistency
Who is Stuart Atkins?
Stuart is a paid search specialist, marketing consultant, author, speaker, and adjunct professor of marketing at the largest school of business in California & the fifth largest in the United States: Cal State Fullerton\\u2019s Mihaylo College of Business and Economics.</p>
As an adjunct marketing professor, Stuart teaches marketing research, advertising, internet marketing strategy, digital & social media marketing, marketing information technology, consumer behaviour, entrepreneurship marketing, and principles of marketing on both the MBA and undergraduate level.
Links and Show Notes.
For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.
What is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
I\\u2019m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.
Each week you\'ll hear interviews with business experts, marketers, entrepreneurs and...'