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Perfect marketing positioning with Matt Desmier - MAF266
This week let\'s talk about marketing positioning and about the future of in-person and virtual conferences.
My guest is Matt Desmier.
And this is episode 266 of the Marketing and Finance Podcast.
We chat about:
\\xb7 Where positioning fits in the marketing mix
\\xb7 Why positioning is as important for internal as well as external audiences
\\xb7 Have modern marketers lost control of everything other than communications?
\\xb7 The process of getting to a positioning statement
\\xb7 How Matt launched the Silicon Beach conferences
\\xb7 Future conference events: In-person, virtual or a mix?
\\xb7 Making virtual events interactive
Who is Matt Desmier?
Trading under the moniker of "Wise Old Uncle", Matt offers agencies, businesses and bigger companies clarity, insight and inspiration. His main focus is marketing positioning.
A well known international conference speaker, Matt has also produced many successful events of his own, including the famous "Silicon Beach" conferences which started life in Bournemouth, UK.
Links and Show Notes.
For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.
What is the Marketing and Finance (MAF) Podcast?
This podcast is all about keeping marketing simple and all things finance.
I\\u2019m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.
The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.
Each week you\'ll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
You\\u2019ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Please subscribe to the Podcast on iTunes and I\\u2019d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes.
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
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