Navid Jafari on using data for insights and how high quality can be simple - MAF245
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Navid Jafari on using data for insights and how high quality can be simple - MAF245
My guest this week is Navid Jafari, from PeerNova.
We talk about data, customer insights and simplifying messages for customers.
Welcome to episode 245 of the Marketing and Finance Podcast.
We chat about:
\\xb7 How Marketing Over Coffee was one of the first podcasts
\\xb7 The 50/50 approach to marketing - spend as much time on the offer as you do on the communications
\\xb7 What AI really is and all those Skynet Terminator myths
\\xb7 Text mining
\\xb7 Network graphing
\\xb7 Data clustering
\\xb7 Driver analysis
\\xb7 Forecasting
\\xb7 Lighting up dark data
Who is Navid Jafari?
Navid Jafari has 16+ years of leadership, marketing, and entrepreneurship experience as a vital member of the leadership teams of many startups and midsize companies in Silicon Valley.
Navid has successfully built many brands in a variety of industries. He combines sound marketing strategy, influence, and the awesome power of technology to create and execute successful marketing and branding objectives that deliver results. Navid is a firm believer in marketing fundamentals; no buzzwords, no \\u201chacks,\\u201d and no shortcuts.
As a member of the business leadership team, he works tirelessly to create synergy and collaboration beyond the marketing department. Since 2015, he has served as the head of marketing at PeerNova, where he has been responsible for formulating and executing all branding and marketing strategies. He has helped shape and position PeerNova as a global leader in data management in the financial industry.
Links and Show Notes.
For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.
What is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
I\\u2019m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.
Each week you\'ll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
- How you can grow your business using content marketing and social media
- How you can keep your Marketing strategy and communications simple
- Topics, issues, products and business models from the world of finance
You\\u2019ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Please subscribe to the Podcast on iTunes and I\\u2019d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out...'