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MPAF62 \\u2013 Johnny Timpson on Protection Engagement, Charities and Collective Industry Initiatives

The 7 Families Campaign is an example of a successful UK collective industry initiative.

In the USA LifeHappens.Org has taken the concept many steps further to create massive consumer engagement about the need for protection insurance.

In this episode I talk to Johnny Timpson who works with both 7 Families and LifeHappens.Org.

Hear Johnny\'s views on how we can build upon the success of 7 Families to ramp up consumer engagement. Listen to his ideas of how the industry can work with charities who often show they have a better grasp of marketing and social media than many in financial services.

That\'s all right here in Episode 62 of the Marketing Protection and Finance Podcast.

Who is Johnny Timpson?

Johnny is Financial Protection Technical & Industry Affairs Manager at Scottish Widows based in Edinburgh.

He\'s a well-known speaker, Protection Review Personality of the Year 2014, and works with 7 Families, the Income Protection Taskforce and the Association of British Insurers.

Links and Show Notes.

For links to the books and apps mentioned by Johnny, please visit http://rogeredwards.co.uk/MPAF for the show notes.

What is the Marketing Finance and Protection (MPAF) Podcast?

It\\u2019s the Podcast for Financial Services Professionals looking to share business ideas and inspiration in the world of Marketing, Protection and Finance.

The MPAF Podcast is a 30 minute audio show you download from http://rogeredwards.co.uk/MPAF, iTunes or Stitcher Radio. Each week I\\u2019ll be interviewing financial services providers, advisers, experts and journalists.

Interviews to listen to in the car, on the train or on the treadmill.

The main focus of the podcast is on what we can do to make protection and finance more accessible to the consumer and how financial services professionals can develop and promote their businesses.

We\\u2019ll look at financial services products, interesting business models and campaigns with an emphasis on the following:

Marketing \\u2013 talking about how financial services professionals can develop and promote their businesses using traditional marketing tools but focussing on modern content marketing and social media techniques.

Protection \\u2013 talking about life insurance, critical illness, income protection and other protection products

Finance \\u2013 talking about pensions, platforms, savings and investments

My aim is to make sure that you will get one or two big business ideas that you can apply to your own business. Whether it is a sales idea,...'